The Conversational Rollercoaster – A short video describing a new public ‘demo’ format for ethnomethodology and conversation analysis. The format was developed for New Scientist Live in collaboration with Loughborough and the CARM group in order to make it easier to explain EM/CA research in a public exhibition context. The idea is that you can take a live conversation – in this case provided by The People Speak‘s pop-up talk-show Talkaoke, and subject it to instant EM/CA analysis. What’s more, you can involve the public as analysts in a variety of activities – ‘being the data’ on the Talkaoke table, spotting interactional phenomena, gathering data, transcribing, analysing and reporting findings on the ‘results wall’.